miscellaneous

Above is the screenshot – taken today – of the video used to introduce the new and now-“suspended” UC logo.  It’s an official video on the UC YouTube channel “UCofficeofpresident” http://www.youtube.com/UCofficeofpresident. The video there is at http://www.youtube.com/watch?v=Xt-hO-y4PhA.  In case it disappears – see below on things that seem to be disappearing – we have preserved it as part of our earlier posting at: http://uclafacultyassociation.blogspot.com/2012/12/who-needs-light-anyway-or-gravitas.html Since the text below the video is not clear from the screenshot, here is the text that appears underneath it:Published on Nov 14, 2012 This video explains the genesis of the University of California systemwide logo….

From the Capitol Alert blog of the Sacramento Bee this morning:  The University of California system announced this morning it has suspended its controversial new logo in the wake of complaints from students and alumni, some of whom derisively compared it to a “toilet bowl.” Daniel M. Dooley, senior vice president for external relations at the UC Office of the President, said in a statement that a replacement monogram “could require a measure of time to complete.” Dooley seemed a bit defensive, however, suggesting people misunderstood the logo’s purpose and that it was only intended for use on “systemwide communications…

OK. Enough fun with the new UC logo.  But let’s forget the rationale about how it was done to look nice on the Internet.  What we have is a general fad about simplifying old logos to make them look “cool” and “modern.”  UC got swept up in the fad. Take a look at the old and new city logo for Santa Monica above.  The old one was, well, old fashioned with its Latin phrase (even though it does have little helicopters).  So someone did to the Santa Monica logo what UC has done to its logo.  The difference was that…

Sacramento Bee Editorial: Was UC’s new logo fully flushed out? …The trouble is, the image reminds many people of what happens when they hit the commode lever… … (C)ouldn’t UC have come up with a better name for this symbol than “the lock-up”? As the university says on its website, under a category called Brand Guidelines, “the UC lock-up reinterprets the classic elements of the seal into a vibrant, visually energetic, engaging and relevant identifier.” The website goes onto to remind readers, “It’s more than a logo … It’s a system.” Perhaps so, but at this point, we are not…

It is said that the upside-down elephant logo for UC – see all of our previous and delightful posts – had to be introduced because the old one can’t be seen well on the web. From the LA Times today:…UC officials were caught on the defensive. They emphasize that the traditional seal, with its “Let There Be Light” motto, a drawing of an open book and the 1868 date of UC’s founding, is not being abandoned and still will be used on such things as diplomas and official letterhead. But they say that the 1910 seal is so ornate that…

In prior posts, we have puzzled over the new UC logo and, particularly, why – when viewed upside down – it resembles an elephant’s behind. Thanks to UCLA Professor Karen Orren, who located the YouTube video below, we may now have a clue as to the designer.[youtube http://www.youtube.com/watch?v=He7Ge7Sogrk?feature=player_detailpage]Update: Inside Higher Ed reports that 30,000 signatures have been gathered on a petition against the new logo:http://www.insidehighered.com/news/2012/12/10/u-californias-new-logo-sparks-outrage The petition is at:http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo