The Brand
We’re still fascinated by that page on the UC website that provides “brand guidelines” so that we can all “speak UC.” You can find it at http://brand.universityofcalifornia.edu/. Clicking around and you will learn that “University of California” is actually a “wordmark.” And you probably thought it was just the name of the UC system! In fact, the “University of California” wordmark serves as the primary graphic identifier of the university for systemwide communications. However, the visual identity is more than just the wordmark. Photography, other graphics, typography, color palettes—all these elements help form the “visual ecosystem” for the name of the…