UC must put emphasis on education, not brand Timothy Hampton, Garrison Sposito Tuesday, July 13, 2010, San Francisco Chronicle The UC Board of Regents will discuss this week a proposal by the University of California president’s office for an ambitious plan to market UC online. The proposal entertains the vision of an eventual online bachelor’s degree that could tap new students throughout the world, from “Sheboygan to Shanghai.” In fact, the track record for online higher education is very uneven. It requires enormous up-front investments and continual investments for upgrades. Given these high stakes and the financial pressures on UC…