Physical Capital vs. Human Capital
The LA Times today carries a story suggesting that not all major gifts in higher ed need to go to building new structures. Aid to students – which for UC and UCLA becomes more crucial as the sticker price of tuition rises – is an alternative. Any lessons for UCLA fundraising? Read on! Couple donates $110 million for USC undergraduate scholarships: John Mork, a USC alumnus and trustee who made a fortune in the oil industry, says the gift will ‘allow the very best kids to get a degree at USC, whether they can afford it or not.’ Buried in…
