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This Lecture Brought to You By…

Byuclafaculty


Californiawatch reports UC-Davis deal with US Bank at:

http://www.californiawatch.org/watchblog/01-uc-davis-offers-marketing-76-access-perks-us-bank-exchange-royalties

Excerpt

This fall, University of California Davis students, faculty and staff will get new photo ID cards emblazoned with the US Bank logo. They can use the cards to check out books from the library and, if they choose, withdraw money at an ATM from a new US Bank checking account… The university stands to gain millions of dollars in cash for student services from US Bank by giving the bank exclusive access to marketing opportunities, free advertising and signage and other perks. Under the 10-year agreement, the more people at the university who sign up for US Bank accounts, the more money UC Davis would get.

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