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UC PR

Byuclafaculty

UCOP seems to have mounted a PR campaign through a website at:
http://www.onwardcalifornia.com/

I noticed it as a banner ad on the LA Times website.  It loads rather slowly – or at least it did when I clicked on it – so maybe some better web design might be in order.  The actual message is rather vague.  Included is a YouTube video featuring presumably high school seniors signing on to UC websites and finding out that they were admitted.  The video was uploaded last Wednesday so I assume this campaign is relatively new.  The uploader left the “comment” option open and the first comment I saw was – not surprisingly – “what about the one’s [sic] who got rejected -_-.”  (Maybe someone should turn off the comment option.)


Under a link on the page entitled “partner,” there is a message that says:

“Onward California aims to partner with California-friendly businesses in 2012, building a five-year, multimillion dollar commitment to support undergraduate education. With the help of community conscious partners, the California Dream is not only alive — it is nurtured, strengthened and advanced every day.  To find out how your organization can be part of the great California solution, contact businesspartnerships@ucop.edu.”  Exactly what is involved is unclear.  Advertising on the site?  What?

The YouTube video noted above can be seen below:
[youtube=http://www.youtube.com/watch?v=FdWIXr8ru2w&w=320&h=195]

UPDATE: A tweet by President Yudof says that the scenes of applicants seeing they were admitted are all self-made:
https://twitter.com/mark_yudof/statuses/215872951071936513

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