athletics

Today’s Inside Higher Ed alerted me to a database maintained by USA Today on revenues and expenses of university athletics programs around the country. For UCLA in 2008-09, operating revenue of $66,177,866 is reported. Sources for that revenue in dollars and percent are: Ticket sales $24,996,824 37.8% Student fees $2,498,877 3.8% Guarantees $1,454,128 2.2% Contributions $10,006,048 15.1% Direct institutional support $210,000 0.3% NCAA/conference distributions including all tournament revenues $5,253,849 7.9% Broadcast, television, radio, and internet rights $5,900,665 8.9% Program sales, concession, novelty sales, and parking $1,318,925 2.0% Royalties, licensing, advertisements and sponsorships $9,179,351 13.9% Sports camp revenues $2,960,664 4.5% Endowment…