While UCLA, with eventual regental blessing, chooses physical capital – a grand hotel – Berkeley chooses human capital.  

Media release from UC-Berkeley below:

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Campus completes landmark Hewlett Challenge — more than two years ahead of schedule

In the last five years, UC Berkeley has created 100 new endowed faculty chairs as part of an unprecedented challenge begun in 2007 when it received $113 million, the largest private gift in its history, from the William and Flora Hewlett Foundation.  Chancellor Robert J. Birgeneau announced today that the campus has exceeded its own expectations in completing the Hewlett Challenge more than two years ahead of schedule. The dollar-for-dollar challenge inspired a sweeping number of donors to give, resulting in more than $220 million in endowments for faculty chairholders and their departments and students.

The benefits for the campus will be wide-ranging and grow for generations as endowment income, leaving a legacy that will be long associated with the leadership of the departing chancellor, who plans to return to teaching and research in the departments of physics and of materials science and engineering in the spring. Of the 100 chairs established, the 69 appointed to date have already made a difference. Funds from the chairs have been used in a variety of ways across the campus, from teaching and research by distinguished faculty to support for academic departments and students…
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Full release at http://newscenter.berkeley.edu/2012/11/05/campus-completes-landmark-hewlett-challenge-more-than-two-years-ahead-of-schedule/

Meanwhile, at UCLA the old physical capital theme of build-and-bond from an earlier era (when state funds took care of the human capital side) lingers on:
[youtube http://www.youtube.com/watch?v=vWz9VN40nCA?feature=player_detailpage]