The Daily Bruin has an article on student knowledge about Prop 30 indicating that a majority were not familiar with the initiative. Prop 30 – the governor’s tax initiative – has been endorsed by the UC Regents. If it doesn’t pass, there will be trigger cuts to the state budget including $250 million to UC. Note that the poll was done in late September and early October. Presumably, the level of awareness has risen, particularly after the visit of Governor Brown to the campus on behalf of Prop 30. However, as yours truly notes in a quote in the article, the emphasis on TV ads as the major campaign medium of information may not be especially effective these days for college students. Yes, you can find the TV ads on YouTube and other sources. But you have to go looking for them. Moreover, the ads are not focused on the interests of college students. You can find the article at:
http://www.dailybruin.com/article/2012/10/poll-finds-prop-30-awareness-low-among-ucla-students
I think I have seen all the pro and con TV ads on Prop 30. They are focused on K-12. No mention of the impact on UC tuition is found in them. Here is a typical pro-30 ad with the K-12 emphasis:
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