Waiting for Brown’s First Prop 30 TV Ad

Prop 30 is the governor’s initiative for temporary tax increases that has been endorsed by the Regents.  So far, a full-scale campaign, i.e., TV ads, has yet to occur.  But a note on the LA Times‘ PolitiCal blog says the TV campaign is supposed to start today.

So we’re waiting.

There have been opposition radio ads and some more general “issue” ads that oppose tax increases.  Brown has a lot more money in the bank for his campaign than do the opponents.  He appears to be following the later-is-better strategy used in the 2010 gubernatorial campaign.  In that campaign, his opponent, Meg Whitman, had been on TV for a long time – first in the GOP primary and then in general election.  But Brown’s campaign really didn’t start until late summer.

The article from the PolitiCal blog is at:
http://latimesblogs.latimes.com/california-politics/2012/10/proposition-30-set-to-launch-first-television-ads.html

When something happens, we will update.

And meanwhile, there is this: